November 18 – 5 Key Stories From The Digital World

By November 16, 2019 Insight

1. Why isn’t your transformation showing up in the bottom line?

  • initiatives may underdeliver because of inaccurate assumptions going into the project or suboptimal execution of the project
  • big-picture, single-stream view can reveal the scope of investments the company is making, the impact of those investments for the overall organization, and how the company is meeting or exceeding budget numbers
  • need strong, ongoing support from the finance team to systematically identify sources of value leakage, make course corrections, monitor progress, and inform subsequent discussions about the company’s transformation initiatives

2. Virgin Galactic begins ‘Astronaut Readiness Program’ for first paying customers

  • preparatory course that all of Virgin Galactic’s passengers undertake before they can get their trip aboard the company’s VSS Unity sub-orbital spaceplane
  • Virgin’s customers don’t need to match the strenuous physical fitness requirements of NASA astronauts
  • To date, Virgin Galactic has 600 customers signed up to fly aboard its SpaceShipTwo spacecraft

3.  TikTok hits 1.5 billion downloads, report says

  • social video app is currently the third most downloaded non-gaming app of the year
  • WhatsApp at No. 1 and Messenger at No. 2…Facebook and Instagram rank in fourth and fifth place
  • India leads the pack worldwide with just over 466 million downloads of TikTok on the App Store and Google Play…China ranks second for most downloads, at over 173 million

4. You’ve heard of CRISPR, now meet its newer, savvier cousin CRISPR Prime

  • upgrade to CRISPR called Prime, with the ability to, in theory, snip out more than 90% of all genetic diseases
  • Prime editing can do multi-letter base-editing, which could tackle fatal genetic disorders such as Tay-Sachs, which is caused by a mutation of four DNA letters
  • Prime editing can insert, modify or delete individual DNA letters; it also can insert a sequence of multiple letters into a genome with minimal damage to DNA strands

5. Brand Protection In The Age Of The Internet: Takeaways From The Vorys eControl360 Summit

  • brands in the digital age will need to own more of their destiny and be very mindful of the pitfalls associated with eCommerce
  • Sales teams at the most powerful global brands are losing influence because brands are finding that too much distribution is diluting their equity
  • Strong brands are reducing the depth, frequency, and breadth of their promotions to ensure brand consistency and messaging of their products online