May 22 – 5 Key Stories From The Digital World

By May 21, 2019 Insight

1. Self-driving trucks begin mail delivery test for U.S. Postal Service

  • pilot program involves five round trips, each totaling more than 2,100 miles (3,380 km) or around 45 hours of driving
  • goal is to eliminate the need for a driver, freeing shippers and freight-haulers from the constraints of a worsening driver shortage
  • American Trucking Associations estimates a shortage of as many as 174,500 drivers by 2024, due to an aging workforce and the difficulty of attracting younger drivers

2. Harry’s Acquisition Reaffirms It: Brand-Building’s In A Generational Shift

  • Edgewell, like Unilever, is paying for growth by acquiring brands and teams that have demonstrated the new rules of brand-building emerging under the “direct-to-consumer (DTC) rules”
  • bar for starting a brand, in any category, has dropped significantly, leading to a Cambrian Explosion of new brands
  • brands invest in the full spectrum of brand-building tactics, including conventional ones, but with a bias for digital

3. Building Digital-Ready Culture in Traditional Organizations

  • companies are trying to embrace aspects of digital culture without exposing themselves to the less desirable elements of Silicon Valley startups
  • For many legacy companies, culture change is the biggest challenge of digital transformation
  • At one point, Netflix published a deck of over 100 slides to describe its culture. But a few core values, such as high performance, freedom and responsibility, and context over control, drive the practices that power the company’s innovation and growth.

4. Banking on voice

  • eight in 10 consumers in PwC’s 2019 Global Consumer Insights Survey said they conducted at least one financial activity through a digital channel in the past year
  • instead of having to search for a routing number or worry about an outstanding payment, consumers can quickly get personalized information simply by asking their voice-assisted device
  • according to a separate PwC report, roughly 80 percent of consumers report satisfaction with the experience of voice-enabled shopping

5. Meet $3B In Valuation From Two Companies You Haven’t Heard Of

  • investors are likely wagering that with this huge capital influx the firm can grow like hell and thus fit its new valuation in 12 or 18 months
  • Marqeta…customers can quickly issue cards and “physical, virtual, and tokenized payments.”
  • Ivalua…works in spend management…because big companies spend lots of money and keeping tabs on it is hard