March 27 – 5 Key Stories From The Digital World

By March 27, 2019 Insight

1.  American consumers spent more on Airbnb than on Hilton last year

  • data shows roughly 30 percent growth last year in US consumer spending on Airbnb
  • Out of all US consumer lodging spending last year, Airbnb made up nearly 20 percent
  • Airbnb says it manages travel for 400,000 businesses, and business travelers are using the service for shorter trips

2. UPS just beat out Amazon, FedEx, and Uber to make America’s first revenue-generating drone delivery

  • made its first revenue-generating delivery of medical samples at WakeMed Raleigh on Tuesday
  • UPS is set to make fewer than 10 drone deliveries a day around WakeMed, but it could scale up
  • Experts have said the nearly $10 trillion global healthcare industry could be seriously bolstered by drone delivery technology

3. Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods

  • will provide proof of authenticity of luxury items and trace their origins from raw materials to point of sale and beyond to used-goods markets
  • will explore protection of creative intellectual property, exclusive offers and events for each brands’ customers, as well as anti-ad fraud
  • LVMH controls over 60 luxury brands including many well-known names like Dior, Dom Pérignon and Hublot. The group reported revenues of $53 billion in 2018.

4. Hershey Chocolate Company Joins Blockchain Advertising Consortium

  • Apart from advertising, Hershey’s deployment of blockchain technology could be expanded to the operation of chocolate factories, facilitating tracing of cacao “from bean to bar,”
  • Last year, IBM and Salon Media piloted a proof-of-concept blockchain product…is set to short-circuit intermediaries between advertisers, publishers and consumers, which currently render the industry vulnerable to high-tech ad fraud, such as bot fraud and domain spoofing.
  • Toyota partnered with blockchain advertising analytics firm Lucidity to cut down on fraud when buying digital ads

5. Apple becomes a banking player

  • company is taking an installed base of devices, features such as low rates and no fees and some cut of transactions built on top of Apple Pay
  • Goldman Sachs is the issuing bank and MasterCard provides a key payment partner to get a global base
  • iPhone becomes the wallet, but the physical card will also get some takers because it’s easy on the eyes