March 26 – 5 Key Stories From The Digital World

By March 26, 2019 Insight

1.  5 big trends that will shape the future of digital advertising

  • US digital ad spending has eclipsed traditional advertising and is expected to hit $129.34 billion in 2019
  • Ad-tech consolidation will continue — and brands are asking for it
  • Creative will become more important in digital

2. Nostalgia Is Not Enough: Why Customers Abandon Legacy Brands

  • Digitally native vertical brands go right to the end user and can respond much faster
  • they collect data directly and not through intermediaries
  • digitally native vertical brands go to millennials with an emotional, branded story that speaks to their lifestyles

3. Brazilian bank Bradesco reaches new AI high

  • country’s second-largest private bank has handled 100 million client interactions through its artificial intelligence platform and aims revenue generation in 2019
  • seen a four-fold increase in the number of users of its AI service during the year starting February 2018, with about 14 million customers currently using it
  • over 60 percent of Latin American banks are implementing or testing technologies such as chatbots, but only 47 percent of banks across the region clients obtain the maximum of banking services through digital channels

4. China Brief: The state of the economy

  • This year, China will add the equivalent of the entire Australian economy to its GDP.
  • Chinese consumption is expected to grow by about $6 trillion from today through 2030. This enormous sum is equivalent to the combined consumption growth expected in the US and Western Europe over the same period, double that of India, and ASEAN economies together.
  • With the intense credit pressure being applied particularly to mid-sized private sector companies, we expect there could be a considerable round of consolidation on the horizon.

5. Flying taxi startup Blade is helping Silicon Valley CEOs bypass traffic

  • One year after a $38 million Series B valued on-demand aviation startup Blade at $140 million, the company has begun taxiing the Bay Area’s elite
  • Blade has given 200 people in San Francisco and Silicon Valley exclusive access to its mobile app
  • backed by Lerer Hippeau, Airbus, former Google CEO Eric Schmidt and others, currently flies passengers around the New York City area