June 19 – 5 Key Stories From The Digital World

By June 18, 2019 Insight

1. YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

  • Called AR Beauty Try-On, the feature is designed to be used in a split-screen experience while YouTube viewers watch the makeup tutorial
  • YouTube says it already tested AR Beauty Try-On with several beauty brands, and found that 30% of viewers chose to activate the experience when it was available in the YouTube iOS app
  • M·A·C Cosmetics is the first brand to launch an AR Beauty Try-On campaign, which includes the ability for the brand to see real-time results from the try-on activity

2. Facebook confirms it will launch a cryptocurrency called Libra in 2020

  • The currency is designed not to be a speculative asset, like Bitcoin, but a form of digital money backed by a reserve of assets
  • partnership includes venture capital firms, nonprofit organizations, crypto firms, and massive corporate financial, telecommunications, and technology service providers, including Coinbase, Mastercard, Visa, eBay, PayPal, Stripe, Spotify, Uber, Lyft, and Vodafone
  • Those organizations will also contribute to what is known as the Libra Reserve, the asset pool that will ensure every unit of Libra currency is backed by something of intrinsic value rather than by simple scarcity, as Bitcoin is

3. Making Corporate Venture Capital Work

  • In 2018, the number of active CVC business units rose to 773, a 35% increase over the previous year
  • While technology giants like Google, Intel, and Salesforce were the most active investors, CVC units have been established by corporations across the globe in many industries beyond tech
  • research illuminates the main reason for such failures: Many corporations struggle to find the balance between traditional venture capital and internal corporate investment

4. From Virtual Aisles To In-Store Drones, How Tech Is Reshaping Physical Retail

  • Micro-fulfillment centers could become the future of vending machines, embedded in high-traffic locales like office parks, airports, and gyms — integrating with autonomous last-mile delivery vehicles and drones
  • Across the consumer space, retailers, brands, and startups are exploring ways, particularly via 3D printing, to provide custom manufactured products at scale to customers
  • Stores will need to develop in-store experiences that provide a concrete path to purchase for shoppers. In the future we may see retailers directly compete with trade schools to offer educational courses related to their product offers

5. Germans can soon use their iPhones as virtual ID cards

  • Germany is taking advantage of the upcoming software’s support for Apple-approved NFC identification documents to let residents scan their ID cards and use them both online and for check-ins at international airports
  • While the NFC system should be secure, Germany is well-known for being privacy-conscious — people might not be comfortable with storing their ID cards on their iPhones
  • at least have the option, though, and this should be good news for iPhone owners around the world who’d like to use NFC for more than just shopping