July 26 – 5 Key Stories From The Digital World

By July 25, 2019 Insight

1. NBC raked in nearly $1 billion in ad sales from digitally native brands during its 2019 Upfronts — showing how quickly these brands are turning to TV to scale

  • largest driver for NBCUniversal’s 2019 Upfront was the growth in spend from digitally native companies, including direct-to-consumer upstarts and the FANG companies Facebook, Amazon, Netflix and Google
  • that are digital native companies — the FANG companies, Peloton, streaming businesses, businesses that basically exist on the internet
  • “Ironically, these are the businesses putting some pressure on our ratings, but interestingly those businesses find television advertising very, very effective…And because they’re so data-oriented, they can measure the impact of television advertising…well over $1 billion came from digital native companies that literally didn’t advertise four or five years ago.”

2. Trillions spent on digital transformation and customers don’t notice

  • Most digital transformation is internally focused — 68 percent of initiatives are business process centered, while only 28 percent were customer experience centered
  • Digital leaders are more likely to have a centrally funded, strategically managed digital transformation initiative, a consistent and enterprise-wide strategy, executive buy-in and commitment to change drive success
  • Digital transformation leaders look to the market and their potential customers to guide their next investment priorities…focus on building a culture and technology infrastructure to support the future as much as enhancing current business process

3.  Ford’s scooter company launches aggressive expansion plan and next-gen scooter

  • dockless scooter company acquired by Ford Motor Company last year, announced on Thursday that it will deploy 15,000 scooters in eight cities starting in August
  • Spin has been expanding since it was bought by Ford in November 2018, but today’s news marks a more rapid stage of growth
  • While much smaller than its rivals in dockless scooter sharing like Bird and Lime, Spin has Ford as a parent company, which potentially gives it a much longer runway to scale its business without worrying too much about making a profit

4. Toyota to invest $600 million in China’s Didi, new JV to develop mobility services

  • move accelerates a trend in China which has seen automakers launch their own ride-hailing services, and ride-hailing firms such as Didi team with automakers to develop purpose-built cars for their services
  • auto and communications industries develop the next generation of connected vehicle technologies, including self-driving and so-called vehicle-to-everything technology, with the advancement of 5G network technology
  • collaboration will utilize Toyota’s connected technologies and next-generation battery electric vehicles

5. Fortnite World Cup: everything you need to know about Epic’s $30 million tournament

  • massive, multipart tournament that brings together the best players in the world at the 23,000-seat Arthur Ashe Stadium in New York City, best known as the host venue of the US Open
  • massive prize pool combined with Fortnite’s unparalleled mainstream popularity make this possibly the biggest e-sports event in history
  • Fortnite is a game with bona fide global stars, like Twitch streamers Tyler “Ninja” Blevins and Turner “Tfue” Tenney, who command audiences that rival that of the world’s biggest athletes