July 2 – 5 Key Stories From The Digital World

By July 1, 2019 Insight

1. AI predicts whether you’ll return an item before you buy it

  • With sales anticipated to reach $4 trillion by 2020, ecommerce is an unstoppable force
  • mixed bag for companies that attempt to edge out rivals with liberal return policies…estimated that as high as one-third of online orders are returned, which whittles down profit margins
  • best-performing return-predicting AI system achieved 83.2% area under the receiver operating characteristic (AUC) — a measure of detection accuracy — and 74% precision

2. Retail Mobile App Experiences: New Best Practice Series

  • In 2018, 22% of US online adults wanted retailers to do more to offer them personalized experiences, and 29% of UK online adults were willing to let retailers use their personal information to personalize their shopping experience
  • savvy retailers have mastered the art of clearly and succinctly fitting this information and content on mobile product detail pages
  • While just 6% of US online adults consulted a store associate for information about recent clothing, footwear, and accessories purchases, 30% have used their mobile phone to look up product information while shopping in a physical store

3. Google internet balloon spinoff Loon still looking for its wings

  • test with Telkom Kenya, the nation’s No. 3 carrier, will let mountain villagers buy 4G service at market-rate prices for an undefined period
  • Its tennis-court-sized helium balloons have demonstrated utility….last three years, Loon successfully let wireless carriers in Peru and Puerto Rico use balloons for free to supplant cell phone towers downed by natural disasters
  • solar-powered gear needs abundant year-round sunshine, leaving chunks of the United States, Europe, China and southernmost South America and Africa off limits

4. Ikea introduces Soffa Sans, ‘world’s comfiest font’

  • Ikea has rolled out Soffa Sans, a free font based on its “design your own sofa” tool that lets customers create personalized seating solutions
  • When Ikea first introduced the couch design function last month, customers immediately tapped the online tool to come up with all kinds of outrageously complex and impractical couch configurations.
  • Ikea said the wacky ideas led to Soffa Sans. “We loved your sofa planner creations so much they inspired the comfiest font ever,”

5. Sport businesses become digital media companies in the digital media revolution

  • While people of all ages are part of the connected generation, Millennials and now Gen Z are at the forefront of business determinations about how to remain relevant
  • It’s not so much people interested in the statistics of baseball, but Fortnite, League of Legends, Snapchat, Instagram, Pinterest, the immediacy of the environment, the gamification, fantasy, gambling and the social aspects of the narrative
  • as teams and leagues globalize to expand their audiences and churn out content on a daily basis to extend the game-day to a week-long experience (and the season into a year-round activation), the brand side of teams are becoming digital media companies