Feb 12 – 5 Key Stories From The Digital World

By February 12, 2019 Insight

1.  State of California Tackles Drought with IoT & Blockchain

  • The sensors will transmit water extraction data to orbiting satellites and then to the IBM Blockchain Platform hosted in the IBM Cloud
  • The blockchain will record of all data exchanges or transactions made in an append-only, immutable ledger. The blockchain also uses “smart contracts,” whereby transactions are automatically executed when the conditions are matched.
  • Through a web-based dashboard, water consumers, including farmers; financers and regulators will all be able to monitor and track the use of groundwater to demonstrate how sustainable pumping levels can be achieved through the trading of groundwater use shares in the State of California.

2. Should Commodities Be Tokenized?

  • Blockchain technology allows a transparent record of complicated transactions, track goods, and reduce fraud, which seems to make it a natural fit for the commodity business.
  • Distributed power generation and localized microgrids, which can function independently of the traditional centralized electricity grid, are growing in popularity.
  • With the settlement in almost real time, blockchain would largely eliminate clearing risk and diminish the role of clearing-houses, such as in the clearing of trades (if a counterparty defaults, for example) and in the physical delivery of goods (fraud and poor quality).

3. Say hello to Ai-Da, the world’s first AI robot artist

  • Ai-Da is the world’s first AI robot artist – the first robot capable of drawing people from life using her eye, and a pencil in her bionic hand –  the first AI robot to create artwork without human input
  • Designed by Engineered Arts, a Cornish robotics company, programmed by post-PhDs from Oxford and Goldsmiths, and treated to a custom made bionic arm by students at the University of Leeds
  • the use of AI processes and variously comically complex algorithms, we will see a level of robotic drawing ability from sight, unlike anything anyone’s ever cast their eyes on before

4. Digital Marketing Trends to Drop and Trends to Follow

  • Due to changes in Google’s algorithms and increased competition, the optimal word count for word blog posts has moved to 1000 – 5000 words from 350 – 500.
  • Those of us that have done digital marketing since the early days of Twitter can reflect fondly on the times when tweeting every 15 minutes brought on the numbers, but that is no longer the case. It’s no longer one-size-fits-all.
  • Omnichannel provides a consistent communication process and helps prospects move through the funnel even faster. For instance, their first touchpoint may be a paid promotion, which leads them to your blog, which then leads them to explore your website and product offering.

5. Bitfury’s New Partnership to Build Blockchain-Based Medical Imaging Platform

  • create a next-generation platform for maintaining, sharing and securing medical imaging and diagnostics data
  • will take the security of sensitive medical information to the next level. It will provide users with a more robust and discrete environment, while allowing transactions to be validated by nodes installed at a variety of respected sites, using “anchoring” technology to increase trust in recorded transactions.
  • This advanced new infrastructure, with baked-in data anonymization, advanced encryption and user permissioning, complements MDW’s existing immutable blockchain audit trails and tamper-proof records of patient data that create safe and transparent way for users to exchange data and increase care quality, while improving efficiency and interoperability along the care continuum