Feb 1 – 5 Key Stories From The Digital World

By February 1, 2019 Insight

1. IBM Completes Blockchain Trial Tracking a 28-Ton Shipment of Oranges

  • For the pilot, IBM created an electronic bill of lading, which helped reduce and speed up administrative processes “to just one second” as the document flow is automated, the company claims — while the standard paper-based procedure takes five to seven days
  • Trial also showed that a blockchain-based electronic system can cut operating costs like electricity used for refrigerated cargo containers while they wait for collection at the port, storage costs and other expenses
  • Better handling of information, providing a traceable and tamper-proof storage of records for the maritime shipment industry, where document fraud accounts for 40% of all fraud

2. Wyoming Passes Bill to Recognize Cryptocurrencies as Money

  • The bill will place crypto assets into three categories: digital consumer assets, digital securities and virtual currencies. Any digital assets that fall into those three categories will be defined as intangible personal property, granting virtual currencies the same treatment as fiat money.
  • Mexico and Denmark still view cryptocurrency as an unregulated asset, whereas Germany and Japan treat cryptocurrency like money
  • The state of Wyoming has been showing continued efforts to become a crypto hub in the U.S.

3. ‘AI Farms’ Are at the Forefront of China’s Global Ambitions

  • Last year, China’s State Council issued the Next Generation Artificial Intelligence Development Plan to establish China as the “premier global AI innovation center” by 2030, when it predicts that China’s core AI industry will be worth $148 billion, with AI-relate fields ten times that
  • China’s first dedicated AI school opened in September. An AI textbook series designed for primary and secondary students is expected to hit classrooms this year.
  • AI-related patent applications in China are also surging ahead of those filed at the U.S. Patent and Trademark Office.

4. How Genome Sequencing and Senolytics Can Help Us Live Healthier, Longer

  • Since 2001, the cost to sequence a whole human genome has plummeted exponentially, outpacing Moore’s Law threefold. From an initial cost of $3.7 billion, it dropped to $10 million in 2006, and to $5,000 in 2012. Today, the cost of genome sequencing has dropped below $500.
  • CRISPR is cheap, quick, easy to use, and more accurate than all previous gene editing methods
  • As artificial intelligence and quantum computing transform how we decode our DNA and how we discover drugs, genetics and pharmaceuticals will become truly personalized

5. How to Leverage Your Marketing Budget to Increase Your LTV

  • Don’t eliminate entire campaigns simply because they cost more or convert at slower rates
  • You can also treat marketing campaigns as cohorts to compare the overall initial purchase value, LTV, and rate of churn for customers that convert across each of your campaigns
  • Create cohorts for all your lead sources, and reinvest in the best marketing channels