December 5 – 5 Key Stories From The Digital World

By December 5, 2019 Insight

1. AR and VR are about to change the way you work, so get ready

  • wider adoption of the technologies is going to add £1.5 trillion to the world economy by 2030
  • almost 23.5 million jobs worldwide will be using AR and VR by 2030 – about 27 times more than currently
  • businesses should therefore support and reassure learners through short and impactful VR and AR sessions

2. Esports and fashion? A match made in marketing heaven

  • in the first quarter of 2019, there were 76 non-endemic sponsorship deals in esports (an increase of 145% from the previous quarter)
  • with Newzoo forecasting that the global esports business will grow beyond $1.4 billion in 2020, more marketers should be willing to attempt the learning curve to determine which titles offer the most value for their brand
  • As we see with H&M and Louis Vuitton, showcasing wares and accessories organically is a much more attractive approach than plastering logos all over the game

3.  A Roundup Of Key Machine-Learning Announcements From AWS re:Invent

  • continues its drive to democratize machine learning (ML) and make it accessible to a wider set of business, developer, and creator personas
  • Alexa Voice Service (AVS) is now integrated with IoT Core…will reduce the cost of building Alexa Voice into devices across a wide variety of categories
  • Machine learning in the public cloud is mainstream…public cloud improves ML development agility and provides AI building blocks, becoming a value foundation for emerging tech innovation

4. MIT creates an AI that understands the laws of physics intuitively

  • model will allow other researchers to create smarter AIs in the future, as well give us a better understanding of how infants understand the world around them
  • capture and formalize that knowledge to build infant cognition into artificial-intelligence agents
  • getting near human-like in the way models can pick apart basic implausible or plausible scenes

5. At 10 years old, Angry Birds is keeping players hooked with machine learning

  • mobile game and its many spin-offs have been downloaded more than 4.5 billion times collectively
  • data strategy has been ensuring that all of the information it collects is actionable… valuable data in the mobile games industry, which by one estimate is now a $68 billion business
  • Rovio stepped up its use of AI, leveraging machine learning to help optimize the difficulty of game levels