Rokk3r Labs in South Beach
You may not necessarily associate Miami’s iconic South Beach (SoBe) area with startups, but it is the base of development studio Rokk3r Labs. It already occupies one full floor of a fancy building on Michigan Avenue, and is about to expand to the floor underneath to keep up with its growth.
“Our staff has already increased from five to twenty-eight since we have started operations in March 2012, and we are hiring,” managing director Nabyl Charania explains. The profile it is looking for? Talented developers who are keen to help startups bring their ideas to life thanks to their technical skills.
However, don’t think of Rokk3r as a factory for clunky MVPs; its ambition is to deliver high-quality code through good practices such as pair programming, but also by making sure its team leaves the office by 6pm every day. “We want our work to be sustainable, and not have our staff burn out in three months. That’s the rationale behind our activities,” Charania says.
When I visited the offices, part of Rokk3r’s team was attending their weekly yoga class, delivered by celebrity teacher Rina, for whom they developed an app. Other benefits include movie and soccer sessions, no vacation policy, free daily breakfast and access to three condos the company is renting on the beach.
Read article on TNW.