August 6 – 5 Key Stories From The Digital World

By August 6, 2019 Insight

1. Approach AI-Powered Advertising Creative Work With Thoughtfulness

  • JPMorgan Chase announced a five-year deal with AI firm Persado to optimize its email and direct marketing messages with AI-authored copy and calls to action
  • The financial services firm tested AI-authored versus human-authored campaigns and determined the technology led to higher rates of conversion
  • A balanced approach for funding creativity and technology will result in the right combination of inspiration and information, magic and machine

2. SpaceX will now offer dedicated ‘rideshare’ launches for small satellites

  • expanding its launch offerings with a new, more affordable and consistent option for small satellite operators looking to put lighter payloads into orbit
  • SpaceX’s new service is designed somewhat like rideshare programs here on Earth: Passengers who are ready get to ride, and the company looks to fill seats by offering bookings both in advance
  • Launches start at just $2.25 million for payloads of up to 150 kg (330 lbs), or $4.5 million for those weighing up to 300 kg (660 lbs)…sounds like a lot, but consider that the lowest cost for a current SpaceX launch is currently somewhere around $57 million

3.  Prime Day and the broad reach of Amazon’s ecosystem

  • ecosystem strategy in particular has significant competitive implications because McKinsey estimates that in ten years, 30 percent of the world’s gross economic output will be from companies that operate a network of interconnected businesses, such as those run by Amazon, Alibaba, Google, and Facebook
  • shipped a record 175 million products around the globe and boosted daily traffic by an estimated 48 percent and its conversion rate by 43 percent
  • Throughout its ecosystem, Amazon ran promotions to cross-pollinate customers between channels and help cement future relationships through credits on Amazon’s marketplace

4. Three Lessons From Germany’s Platform Economy

  • The rise of disruptive platforms like Alibaba, Airbnb, and Uber — coupled with Beijing’s Made in China 2025 plan to transform its manufacturing sector into a global high-tech leader — has forced industrial companies to rethink longstanding business models
  • In B2B markets across the world, companies are now looking beyond just selling products and are building platforms that enable others — including their customers, suppliers, and partners — to create value
  • as B2B offerings become ever more commoditized, platforms offer a way to diversify and avoid becoming obsolete…can generate new revenue streams even after a product is sold, in the form of data-fueled “smart” services

5. Walmart reportedly plans to launch Indian streaming service to take on Amazon Prime

  • Walmart acquired the Indian retailer in May last year for $16 billion in what was the world’s largest e-commerce acquisition at the time
  • Flipkart doesn’t plan to initially produce any of its own shows…will rely on licensing content from the likes of Disney and Balaji Telefilms
  • Walmart and Amazon’s rivalry is just as fierce in the US as it is in India, where Walmart already owns the Vudu streaming service and is reportedly planning to produce original content