August 30 – 5 Key Stories From The Digital World

By August 29, 2019 Insight

1. Transforming TV by going back to the future

  • According to the PwC Global Entertainment & Media Outlook, global television advertising rose 2 percent in 2018 off a very large base (US$164 billion), and will rise at a 1.5 percent compound annual growth rate (CAGR) through 2023
  • To keep up with Amazon and Netflix, which is expected to spend $15 billion on content in 2019, Sky announced that it would double its annual investment in original shows to £1 billion
  • The first necessary strategic step is for television companies to evolve and intensify a customer-first mind-set

2. Porsche’s app-based car subscriptions come to four more cities

  • Passport lets you drive and swap cars as much as you like starting at $2,100 per month, with your only added cost being fuel
  • The new cities also gave Porsche an opportunity to shed light on Passport users’ habits…They tend to swap cars about 2.5 times a month…switching at home more than 50 percent of the time and 30 percent at work
  • In addition to helping Porsche adjust to an era of reduced car ownership, it also serves as a headache-free (if expensive) entry point for the Porsche universe

3.  Tesla claims new insurance product will offer lower prices

  • Tesla says that its insurance offering will be 20% to 30% cheaper than conventional insurance products
  • Tesla obviously knows more than anyone else about how its cars are designed, but it’s not clear that Tesla has dramatically better data than insurance companies about how often its cars crash—or how expensive they are to repair
  • Tesla Insurance does not use nor record vehicle data, such as GPS or vehicle camera footage, when pricing insurance

4. Self-Driving Companies Are Coming

  • Software companies and established venture capitalists are investing in new products to help serve self-driving enterprises in the near future
  • Machine learning has created vastly greater potential for software and applications to make more decisions and even take direct action
  • In financial services, some experts expect robo-advisers to see assets under management increase to nearly $800 billion in the next five years

5. It’s Not Just Your Smart Speaker. How Amazon Is Coming For The $50T+ Commercial and Residential Real Estate Industries

  • The company is creating smart buildings, serving as an intermediary between home buyers and sellers, and even making preliminary moves into home building
  • Amazon is on a quest to dominate the smart home product market, which is expected to reach a value of $7T globally…doing so with the help of Lennar, one of the largest home construction and real estate companies in the U.S
  • launched TurnKey, a home buying program in partnership with Realogy, the largest residential real estate services company in the US…visiting the TurnKey portal on Amazon, prospective home buyers will be matched with local agents from any of Realogy’s brokerage brands