April 1 – 5 Key Stories From The Digital World

By April 1, 2019 Insight

1.  How Lyft built its $24 billion brand image with pop culture

  • branched out into celebrity-driven ad campaigns, branded entertainment, and brand partnerships all aimed at showing us just how fun-loving a ride-hailing app could be
  • teamed with Kevin Hart to create a web series for the comedians’ LOL Network
  • partnership with Netflix to promote the second season of Stranger Things spawned “Strange Mode,” which turned Lyft cars into mobile horror shows

2. Four Ways to Get Your Innovation Unit to Work

  • Global companies pour roughly $1 trillion yearly into innovation; we estimate at least 10% of that sum — $100 billion — is completely wasted
  • key to success is to find the tools and structure that fit your company’s needs, strategies, and culture
  • Top universities have served as incubators to a remarkable number of new businesses

3. ‘Big Four’ Consulting Firms Dominate Blockchain Jobs Market, Says Indeed

  • Topping the table was Deloitte, with IBM and KPMG in second and third place
  • Indeed.com’s data also shows that of all the financial firms, JPMorgan has placed the most ads for blockchain staff over the last year
  • Microsoft and ethereum development studio ConsenSys also made it to the top 10

4. Daimler Trucks buys a majority stake in self-driving tech company Torc Robotics

  • Daimler Trucks is the world’s largest truck manufacturer and a division of the larger Daimler Group
  • partnership will see Torc working with Daimler Trucks’ developers to move into the trucking market
  • fastest path to commercialization for self-driving trucks is in partnership with Daimler Trucks, the OEM market leader

5. Discover enters esports scene with PAX East partnership

  • Discover’s first foray into the esports space
  • fourth-largest credit card brand in the U.S., follows the trend of other big providers making their way into esports
  • Direct competitors in Visa and Mastercard have already been involved in esports for some time